WE BUILD D2C BRANDS
A new era of innovative, forward thinking e-commerce D2C brands.
We genereated more than 125 Million Euro in total net sales for our own brand Paul Valentine.
Ad spent
We live and breath performance marketing and have been spending more than 35 Million Euro on Meta, Google, TikTok and Influencers for Paul Valentine.
expierence
We started in 2016 when the first D2C brands ermerged and since then have built multiple 8 figure e-commerce brands and helped other people to do the same.
Companies we've built
A selection of our brands
New Brand Launching Q2 2025
We're building an exciting new brand set to launch in Q2 2025, with the ambitious goal of scaling from zero to eight figures in revenue within 12 months. Stay tuned for more.
Launching: Q2 25
Paul Valentine
Paul Valentine was founded by Marlene and Paul Franzreb in Mannheim, Germany. In just seven years, we transformed the brand from a startup into one of the largest direct-to-consumer (D2C) companies in Germany and Europe. Paul Valentine generated over €125 million in net sales, served more than 1.5 million customers, and built a talented team of 60+ employees. The brand also achieved significant international expansion, shipping to over 130 countries worldwide and growing well beyond the DACH region.
With rapid growth came significant challenges, including the complexities of scaling organizational structures and managing inventory financing. The recession in Germany in 2022, coupled with inflation and low consumer spending, forced the company into administration. In early 2023, the brand was acquired by an investor, and we left the company in July 2023 to start new businesses and brands.
Status: Acquired by Investor
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Faye
Faye is a contemporary jewelry brand founded in 2017 by Marlene and Paul Franzreb. Originally launched as a sister brand to Paul Valentine, Faye rapidly expanded, achieving multi-seven-figure annual sales in a short time.
After Paul Valentine’s rapid growth, reaching over €32 million in annual net sales and it's product expansion into the jewelry category, we made the strategic decision to consolidate our resources. As a result, we discontinued the Faye brand in 2022.
Status: Discontinued in 2022
TRACK RECORD
With over €125 million in sales generated through our first brand, Paul Valentine. Our strategies aren't theoretical—they're battle-tested and proven to deliver results in the competitive D2C landscape.
We master the art of digital marketing, performance marketing, influencer marketing, branding, and creative production. We live and breathe eCommerce and D2C brands.
With over €40 million spent on advertising across various platforms, we've accumulated a wealth of data & insights. We leverage this knowledge to make informed decisions that maximize ROI and accelerate our brand's growth.
Over the years, we have developed proven strategies that our teams work with daily, ensuring high growth and profitability.
Founders
Swiss Ecom Group was founded in 2024 by siblings Marlene and Paul Franzreb, two entrepreneurs with a passion for eCommerce and brand building. Their journey began in 2016 with their first brand, Paul Valentine, which they successfully scaled from 0 to 30 million in just three years.
Yes! We offer ecommerce growth consulting and we invest into new emerging ecommerce brands.
We offer tailored Ecommerce Growth Consulting, working closely with you over a three-month period to analyze your current challenges and the status quo of your business. This includes a deep dive into your online store, customer acquisition strategy (covering creatives, performance marketing, influencer marketing), your customer retention strategy (email marketing and CRM), as well as your organizational setup and recruiting process. Based on our insights, we develop a clear, actionable strategy to scale your brand, increase profitability, and drive sustainable growth. You will also gain exclusive access to our high-level network and contacts, essentially giving you a fast track to ecommerce success. Our support includes weekly or bi-weekly strategy calls and day-to-day assistance via WhatsApp, ensuring you have our guidance every step of the way. You will work directly with us, from founder to founder.
We usually invest up to 250,000 Euro in pre-seed and seed stage for approximately 25% equity. We look for a great product and brand, as well as a product-market fit. We have an extensive network of private equity firms and VCs that we collaborate with for larger capital injections. We're excited to connect and learn more about you and your business, so please feel free to reach out!
Our focus is on D2C (Direct-to-Consumer) brands and SaaS solutions for e-commerce businesses. Don’t hesitate to reach out—we’d love to learn more about you and your company!
Please kindly contact us via email at hello@swiss-ecom-group.ch with your details and a brief overview of your company and financials. We will review your submission and get back to you within 24 hours. The next step will be to schedule a call. We are looking forward to meet u!